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Snapchat Advertisers Can Now Target the App's Users Based on Offline Sales Data
Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and...
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Here Are 7 Interesting Digital Marketing Stats From This Week
We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out:1....
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Yahoo Is Under Scrutiny for Delaying Disclosure of Its Massive Data Breach
Just like consumers' data histories never fully disappear, the same goes for companies and their data woes. The Securities and Exchange Commission is reportedly investigating whether Yahoo's decision...
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Marketers Want to Start Measuring Emoji Viewability
As consumers increasingly communicate using emojis, brands have worked for the past couple of years to design and crank out sponsored stickers for messaging apps. Now, a tech firm is looking to...
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MailChimp Is Helping Small Businesses Integrate Facebook Ads With Email...
MailChimp is evolving from being an email-marketing company to something that could soon resemble a more diverse marketing platform. The quirky Atlanta-based company is launching its first product...
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Pinterest Makes First Push in Targeting Super Bowl Viewers With Personalized...
Twitter and Facebook are the go-to online properties for keeping tabs on the Super Bowl during the game, but what about Pinterest? This year, the site is taking its first stab at courting Super Bowl...
View ArticleP&G Dominates at Cannes Lions, Winning 2 Grand Prix in Film
CANNES, France--Procter & Gamble began the year by invading the Super Bowl with the inescapable "It's a Tide Ad" campaign, and now the CPG giant has successfully conquered the Cannes Lions. Two...
View ArticleMessenger Kids Gets a Pledge, Kindness Stickers and an Appreciation Mission
Facebook revealed several new features for its Messenger Kids application, as well as two more countries where it is available: Canada and Peru (both iOS and Android). The social network introduced...
View ArticleNew Online Privacy Legislation in California Could Head Off Proposed November...
A bill that aims to strengthen online privacy laws for consumers in California could replace a potential November ballot initiative backed by privacy advocates and opposed by the tech industry. Today,...
View ArticleIn 25 Years, Google CMO Lorraine Twohill Is Only the Second Woman to Accept...
CANNES, France--Google CMO Lorraine Twohill is only the second woman in 25 years to accept the Creative Marketer of the Year award at the Cannes Lions Festival of Creativity. She closed her winning...
View ArticleMadonna Badger References More Than 15 Women’s Movements in a Stirring Appeal...
CANNES, France--Madonna Badger stepped on stage wearing black at the Cannes Lions closing awards show Friday night and delivered a stirring speech that summed up several recent movements to lift up...
View ArticleYouTube Unveiled New Monetization Options for Creators at VidCon
YouTube used VidCon in Anaheim, Calif., this week to reveal several new monetization options for creators on its platform. Chief product officer Neal Mohan said in a blog post that the Google-owned...
View ArticleTwitter Acquired Security Technology Outfit Smyte
Twitter giveth, and Twitter taketh away--quite abruptly, in the case of the latter. The social network announced in a Twitter Safety blog post that it acquired Smyte, a San Francisco-based technology...
View ArticleHow to Be Consistently Creative, According to Burger King’s Global CMO
Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards. Last week, before...
View ArticlePublicis Memo Thanks Clients for Their ‘Commitment to Creativity’ at Cannes
It was a very different year for Publicis this year at the Cannes Lions International Festival of Creativity, following the holding company's decision to refrain from submitting work in order to focus...
View ArticleWhat the Colonel Wished He’d Brought With Him to Cannes
CANNES, France--The Colonel was here Thursday for a panel on the evolution of the KFC brand, which in no small part is due to the creatives at Wieden+Kennedy. In fact, the Colonel was played by W+K ecd...
View ArticleAfter P&G and Publicis’ Support at Cannes, Free the Bid Worked With Twitter...
CANNES, France--Procter & Gamble, the world's largest advertiser, plans to invest in nonprofit Free the Bid with HP and Publicis so that the companies can help double the number of directors and...
View ArticlePublicis Group Chief Data Officer Announces His Exit After 13 Years
Publicis Groupe chief data officer Jason Kodish announced his resignation today in a lengthy all-staff email he seemingly copied and pasted into a public LinkedIn post. Kodish starts the email warning...
View ArticleHere’s How Audi Is Celebrating Saudi Arabia’s Historic Turning Point for...
Sunday was the first day women in Saudi Arabia were allowed to obtain their driver's license and drive cars, allowing for more independence and lifting the ban that had been in place since the 1950s....
View ArticleHere Are the Keys to Inspiring Creativity in Your Teams
Trust, latitude and a lot of patience. These are just some of the keys to ensuring creatives maintain their edge. Recently, at our Elevate: Creativity event, we talked with Brad Jakeman, senior advisor...
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