What AT&T’s Acquisition of AppNexus Means
AT&T has acquired digital advertising technology company AppNexus, it said Monday, signaling that the telecom giant is looking to become a bigger player in digital advertising and siphon digital ad...
View ArticleOnce Again, Tiffany Haddish Will Help You Gleefully Part With Your Money for...
For those of us squarely in the "Tiffany Haddish Can Do No Wrong" camp, a new series of Groupon ads shows that, even in 15 seconds, she can reel you in. The star of The Last O.G. and one of the hardest...
View ArticleThe Trade Desk Releases New AI Tools Meant to Open Up Black Box Programmatic
The Trade Desk is using artificial intelligence to give marketers a clearer picture of where their programmatic dollars actually go. The ad platform announced three new tools on Tuesday meant to...
View ArticleInside Snapchat and Artist Christian Marclay’s Sound-Inspired Cannes...
It's been more than a year since Snap Inc. CEO Evan Spiegel rebranded Snapchat as a camera company. The company certainly has changed the way we see the world through the lens of social media. It's...
View ArticleA Woman’s Shaving Company Is Putting Body Hair Front and Center in Its New...
Most shaving commercials for women are missing one critical element: a razor shaving a leg with actual hair--rather than bare skin. Billie, a women's shaving brand, wants to put an end to this taboo...
View ArticleHow This Baseball Fan Turned His Passion Into a Thriving Brand
A decade ago, Darren Meenan was screen-printing T-shirts in his parents' basement. The die-hard Mets fan didn't plan to turn his passion for The Amazins into a business. But 10 seasons later, his The 7...
View ArticleVideo Chat Comes to Instagram Direct
Three Instagram features that were announced at Facebook's F8 annual developer conference in May--video chat in Instagram Direct, the addition of topic channels to the Explore tab and new camera...
View ArticleDonald Glover Narrates This Simple, Illustrated PSA About Sexual Harassment...
If you're still on the fence about what sexual harassment in the workplace looks like (or sounds like), let Donald Glover break it down for you. The multi-talented Glover has lent his voice to an...
View ArticleIntel’s Fleet of Drones Is Back. This Time, They’re Celebrating Pride
With 300 drones, Intel lit up the sky to celebrate Pride month and to also show an ode to one of its LGBTQ employees. Intel's infamous drone light shows, which have taken over skies for the Super Bowl,...
View ArticleFox Enters the Wrestling Ring, Picking Up WWE’s SmackDown Live Starting in...
21st Century Fox still doesn't know whether Disney or Comcast will be its new parent company, but Fox Broadcasting's sports-heavy future has been solidified with a new five-year deal to bring WWE's...
View ArticleActors Grudgingly Entered a Stereotypical Casting Call, Then Learned Why They...
Fresh off the Cannes Lions, where a significant portion of awarded work either broke stigmas or illustrated greater representation, the Unstereotype Alliance in partnership with the United Nations...
View ArticleHow the Ad Industry Responded to Publicis’‘Pause’ at Cannes
Attendance may have been down--and not solely due to Publicis' decision to (mostly) sit out the festival--but many at the Cannes International Festival of Creativity this year noticed a positive...
View ArticleGoogle Is Retiring DoubleClick and Rebranding Its Entire Digital Advertising...
Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and small businesses. This month and...
View ArticleDove Takes Another Crack at Industry Beauty Standards With ‘No Digital...
Dove has a reputation for disruption when it comes to advertising. Famous for the Dove Self-Esteem Project--its move to include only "real" women and girls in advertising, sans photoshop--the brand is...
View ArticleDeutsch Picks Up H&R Block’s U.S. Account Across Creative, Strategy and...
H&R Block announced it has chosen Deutsch as its creative and advertising agency of record following a review that started in April, the same month the company appointed its new CMO, Vinoo Vijay....
View ArticleLate-Night Rivals Stephen Colbert, Jimmy Fallon and Conan O’Brien Team Up to...
Every weeknight, Stephen Colbert and Jimmy Fallon battle each other for the bigger piece of the late-night audience. But on Tuesday, the 11:30 rivals united to take on a common opponent who has been...
View ArticleTwitter Says It’s Identifying and Suspending More Bots and Spam Accounts
Twitter announced several updates in its efforts to thwart "inauthentic accounts, spam and malicious automation," highlighted by requiring email addresses or phone numbers when new accounts are...
View ArticleFacebook’s Largest Fundraiser to Date Inspires 2 New Features
Reunite an immigrant parent with their child: Fundraiser for RAICES has become Facebook's largest fundraiser to date, and it spurred the social network to add two new features to its fundraisers tool....
View ArticleOn the Adweek Podcast: What Happened at Cannes
Cannes Lions has come to an end, which means the traveling Adweek team are back and ready to recap everything that went down in the South of France. This week on Adweek's podcast Yeah, That's Probably...
View Article‘You Want Me to Write FCK on a Bucket?’ How KFC’s PR Crisis Became a Print Ad...
CANNES, France--Few things in life feel better than a perfectly timed obscenity. And luckily for KFC U.K. and Ireland, the brand found exactly that. When the chain faced widespread store closures due...
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