We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users.
Check them out:
1. Livestreaming down
In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent of internet users said they watched live video as of November. Here's the thing: That figure is 2 percentage points less than those who reported livestreaming in a June.
The data points come on the heels of Facebook reportedly planning to stop paying publishers to produce live videos. It's reasonable to wonder if the world's No. 1 social network's move—when considering UBS' new research—is a canary in the coal mine when it comes to livestreaming.
2. Upward mobility
Global app revenue will double in the next four years to reach $102 billion by 2020, App Annie's new projections state.
3. Female tech finally flowering?
Twitter on Thursday said that women made up 30 percent of its high-level employees last year, which outdid its goal of 25 percent, set in late 2015. This development should shine a bit more positive light on Silicon Valley, which has suffered from accusations of gender discrimination in recent years.
4. Mobile-minded transaction
Speaking of Twitter, the company sold its mobile app developer platform, Fabric, to Google this week. Here's a glimpse into what Google got: Fabric reaches 2.5 billion active mobile devices, up from 2 billion devices in April.
5. Bavarian butterflies
New York-based eMarketer also had a stat that should interest global ecommerce brands, as seen in this tweet:
Nearly 40% of mobile phone users in #Germany said "security concerns" kept them from using mobile payments: https://t.co/fiG68f8Dcnpic.twitter.com/OrMW7CWTKv
— eMarketer (@eMarketer) January 18, 2017
6. Digital on the rise
GetResponse, an online marketing platform, surveyed 200 U.S.-based small-to-medium-sized decision-makers, finding, among other things, that 70 percent said they plan to increase digital marketing budgets this year.
7. Social pros
Public relations firm MWW and sports influencer network Opendorse looked at the NFL players on Twitter who had at least 100,000 followers and 100 tweets during this past regular football season. Here are the top social influencers, based on rate of Twitter engagement, from the professional sport:
- Dallas Cowboys rookie running back Eziekiel Elliot at 1.17 percent
- New York Giants wide receiver Odell Beckham, Jr. at 0.48 percent
- And, Pittsburgh Steelers wide receiver Antonio Brown at 0.32 percent
