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Google Is Retiring DoubleClick and Rebranding Its Entire Digital Advertising Suite

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Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and small businesses. This month and next month, the company plans to introduce three new brands for advertising products and platforms. Replacing Google Adwords, Google Ads will become the "front door" for...

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