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Ad-Tech Firm Criteo Just Acquired Ecommerce Startup HookLogic for $250 Million
In the second notable acquisition of the past couple of days, French ad-tech company Criteo has bought startup HookLogic to beef up its ecommerce capabilities for advertisers. HookLogic works with...
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Bloomberg Announces New Multiplatform Brand for Tech News
Bloomberg wants to get technology news to you anytime and from anywhere. "Over the past year, we have assembled a top-notch team of technology journalists led by Brad Stone," said Bloomberg editor in...
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Here's How Brands Are Cashing In on Snapchat's Long-Awaited API
Snapchat's long-awaited API (application programming interface) is officially out in the wild with a handful of creative agencies and ad-tech companies selling ads on behalf of the mobile app. Brands...
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Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers
As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators...
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The Where Factor: How Location Data Offers a New Marketing Edge
Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and...
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9 Eye-Opening Digital Marketing Stats From the Past Week
It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention.1....
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Why There's a Major Disconnect Between the Marketing and Tech Worlds
I've had a ringside seat to one of the most riveting parts of the advertising ecosystem. If I were to extricate myself from my position and develop temporary amnesia, I believe I would find the entire...
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8 Intriguing Digital Marketing Stats From the Past Week
The past week in digital marketing stats was a bit of a mixed bag—but in a good way. Check out the eight data points below that caught our eye:1. Gilmore gumption Netflix recently took over 200 local...
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9 Digital Marketing Stats You Need to See From This Week
It's been a fine week of digital marketing stats, so check out the nine data points below that got our attention:1. Instagram-Snapchat face off Adweek commissioned a survey from Survata that asked 511...
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Pinterest Is Adding 15 Ad-Tech Companies to Beef Up Its Data and Measurement...
Pinterest has long claimed it moves the needle for brands in terms of sales and conversions, and now the company is inviting more ad-tech partners to its platform to prove it. Today, the...
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WikiLeaks, Halloween and the World Series Dominated Social Conversations in...
In Facebook's world, the holidays are month-long affairs. Every month for Adweek, Facebook IQ evaluates hot topics from the prior month to see which subjects are driving conversation across the tech...
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How This Agency Built Its Own App Using Amazon Echo
Last October, New York-based digital agency Rain worked with Campbell's to find a new way to push out the CPG giant's library of recipes, creating one of the first branded "skills" for Amazon's...
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Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters
Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads...
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How PopSugar's New Tool Will Help You Stay Ahead of Social Media Trends
On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago." Enter...
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Study Projects Addressable TV Advertising Will Double by 2018
All of that data talk around this year's upfronts is paying off, to the tune of nearly $1 billion in addressable advertising spend this year—and that number is likely to more than double by 2018,...
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Sprinklr Acquires Startup to Help It Match Social Influencers With Brands
Sprinklr has acquired a company that could help brands better identify influencers by analyzing connections across social platforms. The New York-based company is bringing Portland-based Little Bird...
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Facebook Is Winding Down Its Atlas Ad Serving Platform
Facebook plans on winding down its Atlas ad serving platform to focus on improving the company's measurement capabilities. The news, announced today, comes just days after Facebook unveiled plans for...
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How the Election Hurt Ecommerce and 6 Other Interesting Digital Marketing Stats
With the presidential election behind us and the holidays ahead, there's been an interesting mix of digital marketing stats this week. Check out seven that caught our eye:1. Voting at the expense of...
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Infographic: 4 Predictions From Google About Black Friday Shopping This Year
While U.S. retailers are getting ready for the holiday shopping season to begin in earnest, shoppers are already turning to Google to research the latest trends and deals. Ahead of Black Friday and...
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Despite Post-Election Depression, Social Chatter Around Black Friday Is...
Despite the negative nature of pre- and post-election social, Americans seem to at least be on the up and up when it comes to shopping. According to an analysis of social conversations conducted by...
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