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What Were July's Hottest Topics on Facebook?
Ever heard of labdanum? Monk fruit? White mulberry, perhaps? If not, it might be worth Googling some of July's buzziest Facebook topics. For the latest installment in an ongoing monthly series with...
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Pinterest Launches Auction-Based Pricing to Take on Google's Ad Business
Pinterest is out to prove that it's a performance-driven advertising platform that can compete head-to-head with Google. Starting today, advertisers will be able to bid on cost-per-impression through...
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Here's How Olympic Advertisers Are Divvying Up Spend Across Digital and TV
According to data from MediaRadar, 482 advertisers have run TV ads during the Olympics in Rio de Janeiro, with 349 of those brands also running digital display advertising. MediaRadar used data from...
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Which Brands Are Winning on Social Media in Rio?
For the Rio Olympics, Adweek and Sprinklr have teamed up to keep track of how brands are performing across major social media channels. Following the results on platforms during the first week of the...
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Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads
Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors. Today, the company is launching its first video...
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IAB Expands Its International Reach With New Dmexco Partnership
The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences. As part of its role as Dmexco's official international partner,...
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These 8 Charts Help Sum Up Social Marketing During the Last Week of the Olympics
After nearly three weeks of nonstop Olympics, the results are in for brands receiving the most mentions across social media platforms. Sprinklr has been analyzing brand mentions across Facebook,...
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Google Says These Bag and Shoe Brands Are Trending Among Back-to-School Shoppers
Google has released a list of 2016 back-to-school trends based on search and YouTube traffic. And with the National Retail Federation estimating that consumers will spend around $75.8 billion on...
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The 10 Most Compelling Rio Olympics Ads, According to Facial-Tracking Technology
The 2016 Rio Olympics have come to an end, and over the past few weeks, marketers have spent at least $1.2 billion on national ads in hopes of making their brands known. Now, the question is: Which...
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6 Digital Marketing Stats That Caught Our Eye This Week
Check out these six digital marketing stats that grabbed our attention this week.1. Insta-shoppers are a thing Retailers are spending 52 percent of their digital ad budgets on mobile, per a report...
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Infographic: How 'Microbloggers' Leverage Their Influence Through Social...
Ever since the line between celebrity and social media celebrity was erased, bloggers have become legitimate influencers across almost all industries, affecting consumer decisions beyond purchasing by...
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Condé Nast Has Started Using IBM's Watson to Find Influencers for Brands
Condé Nast is now tapping into Watson, IBM's super computer, to help build and strategize social influencer campaigns for brands. Through a new partnership announced today with IBM and the influencer...
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Brands Will Now Know How Many People Bought Products After Seeing LinkedIn Ads
Fresh off its $26.2 billion acquisition by Microsoft, LinkedIn is lifting the hood on its advertising business to give marketers a glimpse at which campaigns are the most effective at driving sales....
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9 Digital Marketing Stats From the Past Week That You Need to See
It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine stats in particular caught our eye:1. The pumpkin...
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What Google Learned From the Digital Diaries of 1,000 Mobile Users
There's that old saying about how it takes walking a mile in someone else's shoes to know them. But for Google, all it takes is a week of tracking a person's digital and physical footsteps. In one of...
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12 Bite-Size Digital Marketing Stats That Intrigued This Week
With Labor Day in the rearview mirror and the holidays on the branding-world horizon, digital marketing is getting back into full swing after a hot, long summer. Here are a dozen stats that got our...
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The Trade Desk's Clients Chief on What the Company's IPO Means for Business
The Trade Desk became a publicly traded company on Nasdaq today, with its shares rising to $28.75, easily beating the $18 price target the street expected. Brian Stempeck The Los Angeles-based company...
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Yahoo Just Disclosed That 500 Million User Accounts Were Hacked in 2014
Half a billion Yahoo accounts were hacked in 2014 by a "state-sponsored actor" that resulted in users' information being stolen, the company revealed Thursday. A statement from the Sunnyvale,...
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Branded Content Leads to 59% Better Recall Than Other Digital Ads
Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School. Here are a few quick hits from their...
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The IAB and 4A's Launch an Exam to Gauge Your Digital Media Buying Knowledge
As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program...
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