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Infographic: Kik Reveals That Users Spend More Than an Hour a Day on the App
How much time do users spend in messaging apps? At least an hour a day on Kik alone, according to the messaging app. With its new "Attention Metric," Kik can look at chat behavior and how long and...
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Pinterest Takes a Page From Facebook's Playbook and Steps Up Its Ad-Targeting...
Today, Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily used...
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AOL Has Named Tim Mahlman President of AOL Platforms
Looking to further merge the advertising and publishing sides of its business, AOL has named Tim Mahlman president of AOL Platforms. His first day is today. Mahlman—who will lead a team of 1,400...
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How the Ad Council Used Facebook's Atlas to Drive Donations and Volunteers
A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's...
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Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic...
CANNES, France—Location data company Blis today is announcing a private marketplace designed—among other things—to help media buyers understand whether their ads are served in a geographically...
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This Agency Is Partnering With Facebook Canvas for Faster Mobile Ads and...
Undertone is plugging into Facebook Canvas to let brands running campaigns with the New York digital ad company begin including faster mobile-first, cross-device retargeting. Through Undertone parent...
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ComScore Is Working With xAd to Measure Foot Traffic From Online Ads
ComScore and xAd (a location-based mobile ad network) are beginning to measure how effective xAd's mobile campaigns are for driving in-store visits. Today, the companies introduced a new tool called...
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Cannes Lions Attendees Are Crying Foul Over Wi-Fi Woes Along the Croisette
CANNES, France—The industry's most innovative minds have descended on the French Riviera as they do for a week every June. It's the crème de la crème of advertising and tech, and everything is...
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Why Hasbro's Transformers Cartoon Reboot Represents Social Data's Stairway to...
CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon Geek. You see,...
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Amazon, Google and Volvo Want to Seamlessly Integrate the Internet of Things...
CANNES, France—The internet of things (IoT), as a topic, has had marketers buzzing for a few years now. As it slowly becomes a reality in the lives of average people, some brands are getting out in...
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This California Marijuana Dispensary Is Using Bots to Understand Customers'...
You can already read a news article and order a cab from a bot, so it was only a matter of time until you could place a weed order through one. Over the past couple of months, Canna Freedom—a...
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LinkedIn Is Launching Programmatic Advertising for Display Ads
LinkedIn is beginning to offer advertisers the option to buy display ads programmatically for desktop devices. Marketers will be able to buy display ads through an open auction or through LinkedIn's...
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Infographic: From Town Halls to Targeting, Political Advertising Has Come a...
Long before the birth of Facebook Live town halls, there were town halls in real life. Before there were digital ads, there were plenty of those paper ones, minus all the creepy targeting based on...
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Pinterest Adds a Shopping Cart and Visual Search to Challenge Amazon
Shopping is getting easier on Pinterest Pinterest Pinterest has long positioned itself as the go-to platform for social shopping, and today it announced a number of new features that will make buying...
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8 Data Points That Marketers Need to Know About China's Biggest Mobile Player
Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of. Considering the Chinese market's incredible...
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A Study of TV-Related Tweets Finds Hate More Than Love Drives Viewership
Love triumphs over hate except on television. According to a study of tweets related to hundreds of TV shows and thousands of episodes, social analytics TV company Canvs found that feelings of hate...
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7 Intriguing Digital Marketing Stats From the Past Week
From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that...
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Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for...
Interstitial ads might not be much more promising for marketers than banner ads. And it appears neither format has much of an effect on mobile viewers. According to the results of neuroscience...
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Parents Are Increasingly Using Mobile Devices for Back-to-School Shopping
This year's back-to-school shopping seems to have parents spending more on mobile—and more overall. According to the results of a survey released today by Rubicon project, more than a third of parents...
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Zipcar Can Now Track How Many People See Its Rolling Ad Campaign in Seattle...
Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see them....
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