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9 Impressive Video Marketing Stats Revealed at NewFronts Events This Week
The Digital Content NewFronts are only a few days old, and there have already been a slew of intriguing data points coming out of the presentations. Here are nine that caught our eye:1. Money...
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Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed
The subtly creepy, slyly effective Facebook ads everyone has gotten used to—the ones that show unpurchased items left in the online shopping cart—are now coming to Instagram. To capitalize on the...
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Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends
New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names. According to a joint study by...
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Adobe Upgrades Ad Capabilities for Real-Time Creative, Mobile and Video
Adobe Systems is practically in a digital arms race to create the best marketing software services around, going up against the likes of IBM, Oracle, Salesforce and other big players. So now, it's...
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IAB Study: 26 Percent of U.S. Adults Now Watching Original Digital Video
A growing number of U.S. adults are shifting their viewing habits toward original digital video, according to a new study commissioned by the Interactive Advertising Bureau. The audience of U.S....
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As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and...
Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business. At its first...
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7 Intriguing Digital Marketing Stats From the Past Week
The past several days have offered a slew of digital-minded stats from players in the marketing, advertising and media worlds. Below are seven stats that caught our eye:1. Iconic nudie mag cleans up...
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Google Is Expanding Universal App Campaigns to iOS Developers
Google is opening up its Universal App Campaigns for iOS developers to use for driving app installs to Apple devices. The search engine giant—which begins its annual Google I/O developer conference...
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Google Maps Will Feature Local Search Ads for Businesses
Expect to see more digital strangers along your physical routes: Local ads are coming to Google Maps. Now that nearly one third of all mobile searches are related to location, Google is looking for...
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Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange
Facebook is shutting down Facebook Exchange and moving advertisers to newer products in a coordinated effort to focus more heavily on the social network's mobile-first advertising products. Per...
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These 2 Tech Companies Are Combining Market Research With Programmatic Ads
Advertisers target consumers all the time online, but they don't always survey a sample of the actual target segment to figure out their mindsets in real-time. Krux and Survata aim to make that tactic...
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Instagram Is Now Giving Small Businesses a Dashboard Full of Data About Their...
For years, small and medium-size businesses have had as little insight about their Instagram posts as the average user. But soon, they'll be able to see how photos and videos are performing beyond...
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Univision Is Going Big on Programmatic Advertising Across All Properties
No joke: The Onion is finally going programmatic. Univision, which has a controlling stake in the website, is launching a platform that will power programmatic ads for The Onion and other websites...
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IBM Watson Is Now Offering AI-Powered Digital Ads That Answer Consumers'...
We've seen Bob Dylan talking to IBM Watson about love and loss in TV spots for months, and Big Blue now wants us to connect with the same kind of artificial intelligence—but not to discuss humanity's...
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8 Intriguing Digital Marketing Stats From This Week
From Snapchat to tech-marketing analyst Mary Meeker to Salesforce, the past several days have brought a bevy of marketing stats that should interest digital players. Below are eight stats that caught...
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Publisher Reach on Facebook Is Down 42%
Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by...
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Rubicon Project Is Helping Publishers Win the Second Screen With Programmatic...
For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a...
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Infographic: Who's Winning the Race on YouTube, Hillary Clinton or Donald Trump?
Donald Trump is usually quick to boast about how much he's winning—in politics, in business, etc., etc., etc. But now, it appears he's winning on YouTube as well, according to video technology and...
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Snapchat Is Pushing Marketers to Turn Up the Volume and Ditch Silent Ads
Snapchat is teaming with Moat, a burgeoning ad measurement player, to help marketers better understand their campaigns' effectiveness. One of the more interesting elements they'll focus on: audio....
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Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases
Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest to them....
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