ABC Sells Out Its Oscars Inventory, With 30-Second Spots Going for as Much as...
The Academy Awards has made more than its share of missteps and controversy when it comes to putting together Sunday's ceremony and reversing the Oscar's falling ratings, but things are continuing to...
View ArticleDid Burger King’s Super Bowl Ad Actually Work? CMO Fernando Machado Shares 10...
It was a Super Bowl ad unlike any other--for better or worse. Burger King's #EatLikeAndy ad in this year's Big Game was a surreal 45 seconds of Andy Warhol silently eating a Whopper. Beyond the cryptic...
View ArticleAndroid Users on Facebook Now Have More Control Over Their Location Information
Facebook introduced an easier way for its Android users to control how it uses their location information. Engineering director for location infrastructure Paul McDonald pointed out the differences...
View ArticleSerena Williams Joins the Board of Directors of Poshmark, an Online Shopping...
Serena Williams, tennis champion and fashion enthusiast, is now adding one more achievement to her already packed resume, which also includes a fashion line dubbed "Serena." Today, Williams joins...
View Article5 Ways to Connect With Hispanic Millennials and Gen Zers
Contrary to how they're often portrayed in the media, today's young Hispanic population is dynamic, multicultural, heterogeneous and often multilingual, setting them apart from every other group,...
View ArticleHow Brand Experiences and Social Media Intersect
Thanks to the combined rise of tech and our desire for human interactions, we're choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in...
View ArticleYouTube Sends Memo to Major Brands and Holding Companies Regarding Latest Ad...
YouTube moved to address the newest in a string of "brand safety" controversies that could affect its advertising business late yesterday. According to several parties with direct knowledge of the...
View ArticleA Brief Rundown of Racism Within Advertising and Why It’s Still Happening Today
Over 100 years since the creation of the Aunt Jemima mammy logo, you'd hope that brands would have moved on from using racist stereotypes. Yet in 2019, during Black History Month, we witnessed one of...
View ArticleBiddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More...
TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to advertisers and their digital dollars. Two...
View ArticleAs the AI Revolution Reshapes the Job Market, a Robot Very Well Could Take...
As retailers like Walmart, Target, Kroger and Giant Food Stores bring in robots to scan shelves and floors and to automate order fulfillment, there's a popular refrain: "These robots won't take jobs...
View ArticleQ&A: Comscore’s President on Tackling the Hurdle That Is Cross-Channel...
With media companies urgently seeking more accurate methods of measurement across all platforms, Sarah Hofstetter clearly has her work cut out for her. The Comscore president oversees commercial...
View ArticleBud Light Says Trolling Competitors Increased Transparency and Interest in...
Bud Light had a big Super Bowl this year, running four spots, including one epic ad with HBO's Game of Thrones. While the brand's surprising partnership won the night, Bud Light says its trolling...
View ArticleAmid Declining Sales, Victoria’s Secret Is Bringing Back a Once-Sure Thing:...
Less than three years after shuttering its swimsuit business, Victoria's Secret is bringing the category back to its stores. Today, Victoria's Secret announced the return of its its swimwear line, a...
View ArticleKids Groups Are Urging the FTC to Investigate Facebook Over In-Game Purchases
Facebook is already under a great deal of heat from the Federal Trade Commission, and more could be on its way. A group of 17 children's advocacy organizations sent a letter (embedded below) to the FTC...
View ArticleHow Ebony and Jet Magazines Set the Stage for More Diversity in Publishing
Before the rise of digital and social media, consumers had to rely on information from television, radio and print periodicals and newspapers. Unlike today, consumers didn't have instant access to the...
View Article4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....
View ArticleDespite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
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