Pinterest Shared 7 Steps for Brands Launching Ad Campaigns
Pinterest small and midsized business marketing lead Lisa Fong shared seven steps that the 1.5 million-plus brands on its platform should go through when launching ad campaigns aimed at some of its...
View ArticleNational TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads...
Linear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue--$45.5 billion--as in the 2016-17 season, according to new data from...
View ArticleWhat to Know About Emerging Marketing Trends, According to eMarketer’s Chief...
The world is changing--that isn't news. Thanks to technology, jobs are disappearing, new ones are being created, and new products are changing the way we do even the most minute everyday tasks. And of...
View ArticleJames Patterson’s Upcoming Novel, The Chef, Is Available Early via a...
Facebook likely gets approached with ideas for projects on a regular basis, but when it was pitched by James Patterson, the social network's creative team jumped at the chance to collaborate with the...
View ArticleMichael Bloomberg Hired Droga5 to Make Ads Promoting Democratic Party...
Independence USA PAC, the political action committee launched by former New York City mayor Michael Bloomberg, commissioned independent agency Droga5 to work on its efforts to elect Democrats around...
View ArticleNeed to Get Your Creative Juices Flowing? Try Recess, a New CBD-Infused...
Watch out LaCroix and Spindrift, there's a new sparkling water brand on the block and it has some seriously chill vibes to spread. Recess, a line of CBD-infused sparkling water, launched earlier this...
View ArticleCar Shoppers in 2 Cities Can ‘Tweet to Test Drive’ a Mini Countryman
Mini USA teamed up with Twitter on an initiative that enables car shoppers to arrange for test drives via the social network. The program is available exclusively in San Francisco and Los Angeles...
View ArticleThis Airline Ad About Emotional Reunions Is One You Might Love, Actually
Love, Actually may be a polarizing and cringe-inducing movie when viewed in 2018, but one moment inarguably holds up: the opening scene that shows touching, real reunions in Heathrow Airport's arrivals...
View ArticleCriteo’s Revenues Dip 5% as It Counts the Cost of Apple’s Cookie-Blocking...
Criteo posted a 5 percent year-over-year decline in earnings in the third quarter with revenues of $223 million, as the company continues to feel the impact of GDPR and Apple's embrace of...
View ArticleSpotify Threw a Colorful Day of the Dead Celebration to Honor Deceased...
D?a de los Muertos--or Day of the Dead--is upon us. The Mexican holiday kicks off on Halloween, serve as a day of celebration and remembrance for family and friends that have passed. This year, Spotify...
View ArticleBusinesses on Instagram Will Still Be Able to Search Hashtags on a Limited Basis
As part of changes to the Instagram Graph API (application-programming interface) that were announced in January and go into effect Dec. 11, the ability for businesses to search hashtags via the API is...
View ArticleMDC Integrates Social Content Shop Attention Into Media Agency Assembly
Assembly, the MDC Partners-owned full-service media agency, announced the integration of social content shop Attention into its business, bringing creative capabilities in-house. "There is a trend of...
View ArticleThe Two Teams That Played in the 2018 World Series Dominated Facebook,...
The 2018 World Series champion Boston Red Sox also hoisted the trophy for the most growth on Twitter and Instagram in October, while the runner-up Los Angeles Dodgers led Facebook in growth, according...
View ArticleReese’s Halloween Vending Machine Lets You Exchange Trash Candy for the Good...
In the hierarchy of Halloween candy, there are generally three tiers: At the top, obviously, are full bars, the Holy Grail of trick or treating. Then there are the mid-range favorites, like snack-size...
View ArticleTwitter Is Now Allowing Users Who Report Spammy Tweets to Provide More...
Twitter is now enabling its users to provide more information on the posts that they report as spam. The social network announced in a Twitter Safety tweet that users can specify the type of spam they...
View ArticleHow These 7 Horror Films Pushed the Boundaries of Movie Marketing
In the underappreciated 1993 movie Matinee, John Goodman plays a producer of B-grade horror movies with a penchant for the theatrical. Set in 1962, he's out to promote his new film Mant, about a man...
View ArticleWe Created a Creepy Interactive Tale About Voice Tech. Here’s How It Went...
With the never-ending talk of politics and climate change, social media may be scary enough as it is. But in light of Adweek reporter Lisa Lacy's story on robots, AI and the other side of the uncanny...
View ArticleHoping to Leverage a Larger Audience, Recode Will Relaunch on Vox.com
Technology news website Recode, hoping to gain more clicks, will retain its staff and brand, but become a special section at sister site Vox.com under parent company Vox Media. Vox Media, which...
View ArticleCannes Adds Two New Lions for 2019 But Drops Product Design as a Standalone...
The roster of trophy categories is an ever-shifting thing at the Cannes Lions International Festival of Creativity, and now we know how 2019's lineup will be different from years past. Most notably,...
View Article56 Brands Including Nike, Amazon and Marriott Call For Protection of...
Fifty-six companies including Lyft, Coca-Cola, Levi's and Airbnb released a joint statement today in support of the transgender community. The statement is a direct response to reports that the Trump...
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