These Folks In Canada Brewed Beer From Stale Bread to Make a Point About Not...
Beer made from stale bread ... now, doesn't that sound refreshing? Charitable group Second Harvest recently brewed 500 cases of the stuff to raise funds and call attention to its food-rescue efforts...
View ArticleQ&A: Salesforce’s CMO on Why Now Is the Best Time to Be a Chief Marketing...
Three months into her new job as Salesforce's chief marketing officer, and Stephanie Buscemi is ready to amp up the company's brand awareness. Though that may be easier said than done. Adweek spoke...
View ArticleTop Adidas Marketer Found Guilty of Fraud in College Basketball Corruption...
Adidas' head of global sports marketing, James Gatto, has been found guilty of fraud by a federal jury in Manhattan following an investigation by the U.S. Department of Justice into the company's...
View ArticleListen Up: Music Can Now Be Added to Facebook Stories
Music is in the air, and Facebook was in tune with the updates it revealed Wednesday: the addition of music to Facebook Stories, the expansion of its Lip Sync Live feature to pages, the addition of...
View ArticleA+E Networks Now Lets Clients Optimize Performance-Based Guarantees During a...
It's been five months since A+E Networks decided to offer performance-based guarantees for some of its upfront inventory this year. Now the company is sweetening the deal by allowing clients to...
View ArticleA Lump Was Placed on ‘the World’s Most-Touched Breasts’ to See If Anyone...
Most awareness campaigns, as the name implies, are made to get attention. But here's an interesting exception. Irish agency Rothco and a local cancer advocacy nonprofit, the Marie Keating Foundation,...
View ArticleNew York City Opens a City-Funded AR/VR Lab In Brooklyn’s Navy Yard
New York City wants to make an old naval yard in Brooklyn a hotbed for virtual reality and augmented reality. City officials, professors and entrepreneurs on Thursday gathered in Brooklyn's Navy Yard...
View ArticleFacebook Just Added a Candidate Info Tool for the Upcoming U.S. Midterm Election
With a crucial U.S. midterm election coming up Nov. 6, Facebook introduced a new Candidate Info tool to give people access to information about candidates for office, as well as short videos created by...
View ArticleSodaStream Created a New Device, the ‘Holy Turtle,’ to Remove Plastic In the...
SodaStream is on a mission to reduce the amount of plastic people use. That's why, earlier this month, the company embarked on a project to clean up plastic in Honduras. That's also why, while there,...
View ArticleMarketers Often Overlook Music in Campaigns, but Here’s How They Can Start...
Music and artists are the backbone(s) of culture. They frame fashion, drive social media conversation, invent dance moves and memes and are a loss-leader lynchpin of the first trillion-dollar company....
View ArticleFacebook Must Pay the Maximum Fine in the U.K. Due to the Cambridge Analytica...
The Information Commissioner's Office, the privacy regulator in the U.K., followed through on its threat in July to impose its maximum financial penalty on Facebook due to the misuse of user data by...
View ArticleIFC Gives Its Calendar Upfront a Funny Twist by Bringing Pop-Up Comedy Clubs...
IFC knows that upfront meetings usually aren't a laughing matter, so it's trying to inject a sense of humor into its 2019 calendar upfront talks. Starting today, the network is bringing pop-up comedy...
View ArticleStickers Are Coming to WhatsApp
WhatsApp finally followed its parent company, Facebook, and corporate siblings Messenger and Instagram, into the world of stickers. The messaging application announced in a blog post Thursday that...
View ArticleFormer Accenture Executive Returns to the Agency World as MediaCom Chief...
It's an all-too-common headline in the ad trade press: agency executive seeking greener pastures leaves for job at top consultancy. Today, however, MediaCom USA has flipped that familiar script by...
View ArticleKevin Kay Out as Paramount Network President; Comedy Central’s Kent Alterman...
Just three weeks after filling his last network president vacancy, Viacom CEO Bob Bakish is shaking up his leadership team once again. Kevin Kay, who was president of Paramount Network, TV Land and...
View ArticleThe Creators of the World’s 7 Wonders Have Serious Beefs With This Company’s...
A below-the-radar industrial brand called ErectaStep has a hand in building a whole host of modern marvels, like electric cars and rocket ships for civilian space travel. But does that put it in league...
View ArticleAI-Generated Art Sells for Nearly Half a Million Dollars at Christie’s
A new painter with a very methodical style just made a big splash in the art scene. Famed British auction house Christie's just sold a portrait generated by an algorithm in the first-ever transaction...
View ArticleFacebook Is Testing a Special Halloween Stories Feature in the U.S.
Facebook conjured up some Halloween tricks and treats for Facebook Stories. The social network is testing a Halloween Story feature, which has the same 24-hour shelf life that traditional Facebook...
View ArticleFacebook Pulls Dozens More Iran-Based Accounts and Pages ‘Sowing Discord’ in...
Facebook said it had identified and removed more than 80 pages, groups and accounts on the platform that originated in Iran and had reached more than a million Facebook and Instagram users with highly...
View ArticleShopify Adds Venmo as a Checkout Option Just in Time for the Holidays
Shopping on your phone just got a little bit easier. Shopify, the ecommerce platform, is partnering with Venmo, the PayPal-owned mobile platform, to create a faster mobile checkout experience. Shopify...
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