CP+B Announces That It Will Be Quitting All Awards Shows
In a move that echoes Publicis Groupe's headlining decision to pull out of this year's Cannes Lions Festival of Creativity, Crispin Porter + Bogusky announced today that it will no longer enter any...
View ArticleSinclair CEO On Company Buying Cable Operator: ‘For the Right Price, I’ll...
If anyone thought Sinclair Broadcast Group might be skittish about future mergers and acquisitions in light of the federal government's push to shut down the $3.9 billion merger with Tribune Media,...
View ArticleMatch Finds Its Perfect Partner in 72andSunny
Ah, there's nothing like finding true love. Apparently, Match found it in 72andSunny Los Angeles, which the online dating service named its creative agency of record following a review. "At a time...
View ArticleThe ‘Original’ Hemsworth Brother Gets in on the Act Promoting Australia Tourism
Tourism Australia has recruited yet another Hemsworth brother--this one dubbed "the original Hemsworth"--for a behind-the-scenes look at a fake movie that "almost took the world by storm." It's a...
View ArticleShowtime CEO David Nevins Will Oversee All CBS Networks and Studios as Chief...
CBS Corp's president and acting CEO Joe Ianniello is making moves to shore up the company in the wake of Les Moonves' exit in September. Today, he elevated Showtime Networks CEO David Nevins to chief...
View ArticlePras Michel Wants His Blockchain-Powered Phone to Help Users Own Their Data
Pras Michel, the Grammy-winning hip-hop artist, wants smartphone users to start controlling--and monetizing--their own data. Michel, a founding member of the Fugees and now founder of the blockchain...
View ArticleThe Facebook Journalism Project Is Teaming Up With Storyful to Train...
The Facebook Journalism Project is teaming up with social media intelligence company Storyful on an initiative to bring social media literacy training to reporters and editors around the world....
View ArticleSprint Is Selling Hulu’s Live TV Service as an Add-On Option for Subscribers
For the past year, Sprint's unlimited wireless customers have been able to stream Hulu's limited commercials plan for free. Now they'll also be able to subscribe to Hulu's live TV service directly from...
View ArticleFacebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to...
New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to...
View ArticleWhat Blockchain Will Mean for Advertisers and Publishers
At Adweek's Elevate: Blockchain event earlier this week, we gathered some of the top minds in the ad-tech space to discuss and debate the promise of what blockchain will mean for the brand marketing...
View ArticleCross-Device Measurement Got a Boost With the Release of Facebook Attribution
Facebook continued its efforts to give advertisers more information on the performance of their efforts on and off the social network with Friday's introduction of Facebook Attribution. Facebook...
View ArticleThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the Year
With Halloween just around the corner, you can expect makeup companies to ramp up their marketing in ways that highlight (pun not intended) the fun and versatility of their products. However, you may...
View ArticleAfter Almost 4 Years, Lenny Letter Shuts Down
Almost four years after launching Lenny Letter, former collaborators Lena Dunham and Jenni Konner are saying goodbye to the brand. There was no specific reason given as to why the brand, largely...
View ArticleJimmy Kimmel Tells New Yorkers Trump Will Overhaul Lincoln Center With...
As part of his show's weeklong visit to Brooklyn, Jimmy Kimmel decided to play a prank on New Yorkers--by telling them that President Trump had purchased Lincoln Center and would be soon be packing the...
View ArticleTurner Shuts Down Super Deluxe
After almost three years in business at WarnerMedia's Turner, the company announced it would shutter its digital media company, Super Deluxe. Super Deluxe has developed both scripted and unscripted...
View ArticleAMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the...
After setting most of the leadership team for New Fox--the company that will be spun off following the close of the Disney-Fox merger--earlier this month, Lachlan Murdoch had one big exec surprise up...
View ArticleThe Drone Racing League Is Changing the Way Brands Partner With Sports Leagues
A major ad campaign for a brand is usually created by an ad agency or the brand's in-house agency. A sports league like the NFL or NHL creating an entire ad campaign? That's not typically done. That...
View ArticleAn Opioid Addict’s Three-Day Detox Was Streamed to an NYC Video Display
America in recent years has awoken to the epidemic of opioid abuse, but often we hear about it only through the lens of the aftermath: Either as tales of those who walked back from the brink or of...
View ArticleThere Have Been Nearly 10 Million MLB Playoff-Related Tweets Since Oct. 2
The Los Angeles Dodgers travel to Fenway Park Tuesday night to take on the Boston Red Sox in game one of the 2018 World Series, and Twitter said there have been nearly 10 million tweets related to the...
View ArticleGrey Wins Creative Review for McCormick & Co. and Frank’s RedHot
McCormick & Co., the Baltimore-based maker of spices, seasoning mixes, condiments and other flavor-based products, named Grey New York as its new agency of record after a competitive review. Grey...
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