5 Key Ingredients That’ll Fix a Broken Programmatic System
Over the last 20 years, the relationship between the buyer and seller in the advertising market has fundamentally changed as the market digitized and became automated in 2009 with the start of the...
View ArticleU.S. Teens Believe Elected Officials, Social Networks Fail to Protect Them...
Cyberbullying is an issue that continues to rear its ugly head, and a new survey from Pew Research Center found that teens believe their parents are doing a good job at addressing the problem, but...
View ArticleFacebook Added a Premium Option for Its In-Stream Video Ads
Facebook unveiled some new options for video ad campaigns on its platform. The social network said in a blog post that over 70 percent of its in-stream ads are viewed to completion, most with audio...
View ArticleThis Popular ‘Drawing Cafe’ Transports Patrons Into a Quirky Cartoon World
When was the last time you had a dining experience so immersive that you felt as if you had been transported to an entirely different reality--or had merely left reality altogether? While that may...
View ArticleHalloween Is Coming: What Are People Searching For on Pinterest?
There have been 95 million Pinterest searches related to Halloween over the past year, up 51 percent year-over-year, and Pinterest shared some of the top trending topics so that brands can get a jump...
View ArticleAs Google Turns 20, What Does Its Future Offer Advertisers?
Google turned 20 years old this month, and the first Google Doodle appeared on this day in 1998. Since its early days as a project at Stanford University--named Backrub--to rank webpages based on their...
View ArticleWatch Real Moms Celebrate ‘Unplugging’ in This Cheeky Breast Pump Video
Breast pumping is often a cumbersome task for women, particularly since many pumps on the market are contraptions complete with tubes and cords that require elaborate (not to mention time-consuming)...
View ArticleHow Hackathons Can Help Brands Appeal to Consumers’ Lizard Brain Need for a...
Until recently, brand strategy centered on appealing to the lizard brain in us all, influencing our behavior to drive sales with well-known levers of manipulation: vanity, fear, pride, greed, the...
View ArticleHow ‘Swarming’ Can Boost Writers’ Creativity and Prevent Burn Out
When it comes to workflow, most creative agencies function in a simple linear structure. Large-scale writing projects are divvied up between team members. A single employee is in charge of a single...
View ArticleNearly 50 Million Facebook Accounts Affected by Massive Security Breach
A security breach at Facebook has affected nearly 50 million of the social media platform's users, Facebook said Friday. Facebook discovered the breach on Tuesday, informed law enforcement on Thursday...
View ArticleFacebook Messenger Bots Will Soon Have Multiple Personas
Facebook Messenger bots will soon begin expressing themselves through multiple personalities, but it's not schizophrenia--just one of the updates to Messenger Platform that were announced Friday....
View ArticleApple’s Latest Ad Is Larger Than Life—Just Like the New iPhone
Life is colorful and--based on photo sharing online--big. Big moments, big vacations, big colors. Life is just big. That's the premise of a new ad for Apple that's launching today, touting the brand's...
View ArticleHow Shifting Media Buy Away From Google and Facebook Can Lead to More...
Mobile variety is in short supply for marketers. With the duopoly maintaining near-total dominance, alternative ad-tech players struggle to break through. This means media buying is often limited to...
View ArticleGoogle Adds Custom Performance Metrics, Opening Themselves Up to More Scrutiny
Almost 40 cents in every dollar spent on digital advertising is pocketed by Google, therefore accurate reporting tools for such a platform are crucial for marketers to ensure their campaign spend is...
View ArticleThursday Night Football Is the Only Thing That Matters in High-Octane...
Just over one year ago, Wieden + Kennedy painted college football fandom as a war of rival tribes in its debut campaign for Fox Sports. The exhaustive work ultimately encompassed 17 spots, including an...
View ArticleESPN Promotes 15-Year Veteran Laura Gentile to Lead Marketing Team
ESPN announced today that it has promoted Laura Gentile to lead its promotional efforts as svp, marketing. The new role comes after 15 years with the organization for Gentile, who joined ESPN in 2003...
View ArticleHershey Adds Droga5 to Its Creative Roster Without a Review
Hershey has moved creative responsibility for several of its most prominent candy brands to Droga5. "Droga5 has joined Hershey's roster of creative agencies," a company spokesperson said. "Droga5 is...
View ArticleSNL’s 10 Best Ad Parodies, as Selected by Some of Advertising’s Top Creatives
Saturday marks the premiere of Saturday Night Live's 44th season. That's a lot of comedy over the years for what is a genuine American institution. Adam Driver, who starred in one of the funniest...
View ArticleHow Brands Can Develop a Closer Relationship With Consumers Through Messaging
When was the last time you woke up saying, "I'd love to chat with my insurance company?" That probably hasn't happened. Messaging with a business is not the same as messaging with a friend. You're not...
View ArticleWith the Stakes So High, Democrats Eschew Political Ad Tropes in Favor of...
Making political ads for Democrats has long been Mark Putnam's business, and lately, business has been especially good. With 2018 shaping up to be a record year for first-time candidates on the...
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