Children’s Playtime Is More Structured Than Ever, and One Brand Wants to Help...
For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, these latchkey kids were frequently left to their own...
View ArticleAfter Filling the Roseanne-Sized Hole in Its Schedule, ABC Sets Its Fall...
After filling the Roseanne-sized hole in its fall schedule that opened up when ABC canceled its top-rated series, the network has settled on its premiere dates for Roseanne's replacement--spinoff The...
View ArticleCopywriter Who Scored a Job at McCann by Posing as Fearless Girl Talks...
Never underestimate the value of a first impression. Jade Delaney, the copywriter and aspiring agency creative who scored an enviable share of earned media when she showed up at the offices of McCann...
View ArticleEncouraging Kids to Play Outdoors, This Book Can Only Be Read After You Smear...
Imagine a book that's filled with blank white pages--until smearing soil across them reveals a heartwarming children's story, hidden in the negative space. Unilever laundry detergent brand Omo (sold in...
View ArticleHot Enough Outside to Fry an Egg? Heck, Burger King Found a Way to Sun-Grill...
If you've ever tried to fry an egg--or anything, really--on a sidewalk, you've likely been disappointed. I mean let's face it, 115 degrees might feel insufferably hot, but it's nowhere near even the...
View ArticleIvanka Trump Is Shutting Down Her Fashion Brand to Focus on Her Work in...
Ivanka Trump is getting out of the fashion business. The first daughter, who also serves as a senior adviser in the White House to her father, President Donald Trump, is shuttering her namesake fashion...
View ArticleThe North Face Encourages Community Building Through Wall Climbing
With all the talk around the world of walls going up, The North Face has a new campaign tied to Global Climbing Day that aims to show people that walls aren't meant to divide, but rather they should be...
View ArticleHow Brands Can Tap Into Hive Mind Mentalities for New Sources of Inspiration
In an era of constant behavioral transformation, increasing marketing complexity and absurd political theater, tapping into the wisdom of the crowd can often help to provide a calming source of...
View ArticleInside the Rise and Fall of ‘Christmas in July’ Sales
Believe it or not, Amazon did not invent the mid-July sale. Instead, in 2015, it branded its midyear sale as Prime Day and created its own retail holiday. But summer is a notoriously slow period for...
View ArticleThis New Company Is Tapping Instagram and AI to Power the Next Era of Shopping
In an era when influencers can rack up a quarter of their annual income during Nordstrom's anniversary sale, it was only a matter of time before a company introduced a way to sell the fashionista...
View ArticleAgency Apologizes for Promoting Burgers on Twitter With an Image of a...
Michael Valor, founder of Raleigh-Durham, N.C.-based digital agency Valor Media, issued a series of apologies on social media following reports about a tweet that his shop posted to promote client...
View ArticleHBO’s Programming Chief Says New Owner AT&T Won’t ‘Dilute’ His Network’s Brand
As HBO programming president Casey Bloys kicked off the Television Critics Association's summer press tour, he had one message for reporters: No, new parent company AT&T won't be watering down his...
View ArticleQ&A: ‘Rise of the Robots’ Author on AI’s Talent Crunch and the Future of Work
It may take some major technological breakthroughs before robots are able to think creatively or handle complex human interactions. But futurist Martin Ford, author of the New York Times bestseller...
View ArticleRapidly Growing Essentia Water Begins Agency Review of Creative and Strategy...
Essentia Water has confirmed that it launched an agency review of its creative and strategy work. "Unfortunately, we're unable to provide further details at this time as the process is currently...
View ArticleP&G Cuts Agency Budgets as Publicis Restructures Its Production Department
Publicis Groupe has restructured the production departments at three of its New York-based creative agencies in an effort to adjust to the needs of unspecified clients, the holding company confirmed...
View ArticleCasper Boasts It’s ‘Sensational in Bed’ With a Broadway-Themed Out-of-Home...
For a Broadway show, the phrase "couldn't keep my eyes open" in a review could be the kiss of death. But for a bed-in-a-box brand, there's no better praise. Casper's latest campaign is focused on...
View ArticleQ&A: Hearst Magazines’ New President Troy Young On What Print Means to the...
Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital...
View ArticleA Naked Cyclist and Doughnut Maker Help Sell Portland Tourism With These...
Tourism advertising in the Pacific Northwest, like the culture of the place in general, has a long history of being different. Visit Seattle, for example, once placed tiny libraries across the country....
View ArticleOnline Freelance Marketplace Fiverr Selects Mekanism as Agency of Record
Fiverr, "the world's largest marketplace of creative and digital services for entrepreneurs and small business," has selected San Fransisco-based independent creative agency Mekanism as its agency of...
View ArticleCanadian Eatery Puts Tiny Chairs Around the Little ‘Table’ That Comes Inside...
You know what would make those plastic pizza-saver thingies that come inside takeout boxes look even more like tiny tables? Tiny chairs! Boston Pizza (a Canadian chain, actually) and John St. oblige...
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