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Hillary Clinton Is Looking to Boost Her Campaign's Digital Advertising Talent
The 2016 presidential election is already shaping up to be the most digital election to date, and Hillary Clinton is looking to hire ad-tech and data-minded staffers to build her digital presence. In...
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9 Interesting Digital Marketing Stats From the Past Week
The past week was another intriguing one for interactive marketing data. Here are nine stats that jumped off the digital page:1. Lots of brands have tested Periscope and Meerkat Livestreaming...
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The Deloitte You Meet at SXSW Won't Be the One You're Likely Familiar With
After recently acquiring San Francisco creative shop Heat, Deloitte Digital plans to show off its new "creative digital consultancy" to marketers at South by Southwest Interactive next week."It's a...
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8 Important and Fun Digital Marketing Stats From the Past Week
The last several days were full of highlights from the realm of online marketing data. Here are eight stats that really stood out:1. One year from now, digital will officially be king Total digital ad...
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President Obama Calls for Finding Middle Ground Around Issues Pertaining to...
President Barack Obama appeared at South by Southwest Interactive in Austin today and weighed in on the issues that are central to the ongoing fight between Apple and the FBI. The feds want the...
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From Virtual Reality to Robots, Here Are SXSW's Buzziest Topics So Far
Virtual reality, mobile apps, robots, 3D technology and artificial intelligence have dominated social chatter around South by Southwest Interactive during the first few days of the five-day festival....
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Infographic: The Video Sites Millennials Can't Live Without (and the Ads They...
Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies...
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Quaker Oats and Amazon Echo Team Up for 'the Intersection of Old and New'
Quaker has a new robot chef and her name is Alexa. The 135-year-old maker of oats is harnessing the power of artificial intelligence to help consumers make an oatmeal method as old as Quaker itself:...
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4 Ways L’Oréal Is Exploring the World of 'Beauty Tech'
A lot of buzzwords like "fash tech," "sports tech" and "food tech" get thrown around at South by Southwest Interactive, but what about "beauty tech?" From helping women find the right shade of makeup...
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Facebook Debuts 'Lift API' to Give More Marketers Ability to Study Ads' Impact
In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is characterizing as...
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Infographic: A TV Show's Appeal Can Determine Ad Recall, Twitter Study Says
Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of. According to a new study by Twitter, Starcom and social TV...
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7 Intriguing Digital Marketing Stats From the Past Week
The data overflowed at South by Southwest Interactive during the last week, and we picked seven great stats that are worth knowing about:1. Snapchat doesn't even need an actual presence to dominate...
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ComScore Says Multiplatform Deal With Viacom Will Transform How Ads Are Bought
The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom. Today, the companies announced a multi-year cross-platform measurement deal, which will allow...
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Fans Who Follow Bands on Instagram Spend More Money on Music and Live Shows
Now that the music portion of South by Southwest is underway, the Instagrammers of the music world have plenty to post this weekend from Austin, Texas. According to a new Instagram-commissioned study...
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Infographic: You May Love Your Social Platforms, but So Does Your Mother
By now it's a cliché to point out that Facebook's launch 12 years ago and all social platforms that followed have completely altered the way the world exchanges information. Media and consumer...
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Spotify Launches Display Ads That Guarantee Viewability
Spotify is introducing a mobile display ad format that it says will better catch the attention of its growing listener base. Starting today, the music streaming service is bringing Billboard—one of...
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Adobe Is Creating a Data Co-Op to Compete With Google and Facebook
The sharing economy has brought us day care co-ops, health care co-ops and dairy co-ops. Now, in Silicon Valley, there's a data co-op. Today, Adobe announced a service for marketers that harnesses the...
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Las Vegas Made an Extra $110 Million in Tourism Revenue Thanks to Digital Ads...
Las Vegas wants to be known for more than just its glitzy casinos. It also has a burgeoning electronic dance music, or EDM, scene and DJs that bring in crowds to the city's hotels and nightclubs. To...
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9 Eye-Opening Digital Marketing Stats From the Past Week
The last several days were full of highlights from the realm of online marketing data. Here are 9 numbers that really stood out:1. A real cinematic beauty Pinterest unveiled data about its...
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3 Revealing GIF-Powered Data Points About the Current State of Marketing
Salesforce recently surveyed 4,000 marketers to get a read on the branding and advertising world's biggest concerns, priorities and challenges going into the second quarter of 2016. From the 73-page...
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